The Little Mermaid

Inquisitive and determined, with a sparkling personality, Ariel bravely dives into new adventures on her journey to find her place in the world. Celebrate the beloved Disney Princess with this delightful 18'' doll, designed by American Girl® in collaboration with Disney.

Relive the magic of the iconic blue lagoon scene from The Little Mermaid with Ariel's Deluxe Gift Set. The Disney Princess is joined by Eric and their underwater friends in this set that will make you feel like part of their world.

Oceans of fun await with our Ariel Classic Doll. Fully poseable with a glittery tail fin, our Little Mermaid will entice you to be part of her world. Includes a hairbrush for Ariel and comes in plastic-free packaging.

Now you can be part of Ariel's world for hours of playtime fun, pretending to live in her kingdom under the sea with this three-doll gift set that includes Ariel, Ursula and King Triton, plus Sebastian, Flounder, Flotsam and Jetsam figures. Pose Ariel at her seashell vanity with stool or gaze into Ursula's reflecting pool. Includes additional fashions and accessories.

''I just don't see how a world that makes such wonderful things could be bad,'' said Ariel. For the Disney Story Doll assortment, our beloved Princess Dolls are enhanced by an additional outfit and accessories to more fully play out the character's story. Recreate the film or imagine a brand new adventure! The plastic free, reusable, and recyclable packaging folds out into a play area stage, and features a coloring and activity sheet in back. Oceans of fun await with Ariel. Fully poseable with a glittery tail fin, our Little Mermaid will entice you to be part of her world. Includes Flounder figure.

The Disney Princesses are sitting pretty in a dreamy series of fully sculpted ornaments presenting animated heroines in a seated position, and surrounded by sidekick friends. Ariel and Flounder find fun and festivity under the sea while posed on an iridescent clamshell throne.

Your little mermaid can dive into the role of Ariel with this costume collection inspired by Disney's classic animated aquatic adventure. With the fairytale princess' signature outfit, tiara, shoes, wand and jewelry, they'll want to make this part of their world.

To ensure their day is extra special, make this Disney Gift Card part of their world. Ariel is pictured with her friend Sebastian on this The Little Mermaid card that is available in a choice of denominations so they can really splash out.

Former mermaid Ariel rises from the sea in a glittering gown fit for a human world happy ending. Flip switch on bottom of clamshell backdrop to see dramatic sunset lighting. She's now part of your world for holiday seasons to come!

It's not hard to fathom why The Little Mermaid has been so popular since its release in 1989. In celebration of its 35th anniversary, Loungefly have created this commemorative backpack. Ariel and Ursula are among the film's favorite characters featured in the 3D dimensional design of this simulated leather bag that includes glow-in-the-dark features. You'll definitely want to make it part of your world.

Our soft and huggable Little Mermaid doll shimmers with an iridescent tail and ''seashell'' top. Your own little one will adore Ariel's pretty features and plush design, soon making her part of your world.

Beautifully detailed, our iconic Ariel costume dazzles with a silvery jeweled brooch, fanciful undersea foliage, iridescent sequins, tiers of fishtail tulle and glittering trims. The shimmering two-piece outfit is destined to be a look they'll treasure. 

The little mermaid herself is set to become a fashion model as this Ariel nuiMOs plush. Originating in Japan, nuiMOs are a cute and cuddly collection of your favorite Disney companions that can be dressed up in a wide range of chic, colorful, and fun outfits to suit your unique personality and taste.

Look at this stuff, isn't it neat? This sea-rific play set includes Ariel's cozy grotto, plus the little mermaid herself, fishy friend Flounder, the crustaceous court composer Sebastian and whozits and whatzits galore. There's even a seashell swing and watery blue slide so they can make Ariel's hideaway part of their world.

Inspired by Glen Keane's character design of Ariel from The Little Mermaid, this young interpretation recaptures the free-spirited nature of the original undersea princess. This newly costumed edition is more effervescent than ever.

Your little mermaid is sure to sing the praises of this elegant Ariel tiara brimming with under-the-sea enchantment. Fanciful oceanic filigree, faux pearls, faceted gems and glittering enamel offer treasures untold.

Darling, it's better down where it's wetter with this five-figure tub toy set from under the sea. Housed in a clear pail, with a colorful strainer lid, Ariel, Flounder, Sebastian, Scuttle, and Ursula make bathtime ''off the hook'' fun!

Now kids can learn to nurture their Disney Princess pets with this plastic playset featuring a cute royal sidekick and an array of accessories for their imaginary habitat. Prince Eric's pet Max from The Little Mermaid is a shaggy-topped sheepdog who really needs a bath! He changes color with cold water. Comes with tub, bubbles, Sebastian and plenty of playtime extras.

Disney's animation ''rennaissance'' emerged from the deep blue sea with the premiere of The Little Mermaid in 1989. It became an instant classic. Ariel, Flounder and Sebastian celebrate their 35th Anniversary on the screen with this sculpted, shell-shaped coffee cup and coordinating ''dinglehopper'' spoon.

Only poor unfortunate souls will opt out on this evocative ''Vanessa'' ornament enhanced by a lenticular inset exposing alter ego Ursula the sea witch. Such a deal you won't see again this holiday season!

Your little mermaid can immerse themselves in the fun and fantasy of becoming their favorite Disney Princess with these Ariel costume shoes. These shimmering open toe, ankle strap shoes with ruffled organza and sparkling sequin trims, plus faceted gem adornments, are made to match perfectly with our Ariel costume collection.

Life may be full of tough choices, but this Ursula dress is an easy one. The gorgeous dress has attitude to spare, just like the seawitch herself. From the rich purple print with metallic gold accents to the twirl-worthy skirt and wrapped sweetheart neckline, it's so wickedly stylish it's sure to make your heart sing.

The Disney Once Upon a Story collection celebrates the power of imagination and storytelling with beloved characters. Magical adventures await with the stories you create! Our poseable 5'' doll revisits Ariel as a little girl with a big imagination who loved to daydream of life beyond the sea! Complete with Sebastian and Flounder figures, mirrored vanity, shell stool, and a wave of accessories, Ariel comes in a sturdy clear-window carry case with glittering handle and snap closure.

Life is full of tough choices, but choosing this plush Ursula doll is wickedly simple. Inspired by the villainous sea witch from Disney's animated The Little Mermaid, this divine soft-stuffed sorceress features fabulous embroidered details and a satiny plush shell necklace, proving that she really is just a big softie.